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šŸ“² How lawyers helped land the Vodafone-Three merger

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If you take just one thing from this emailā€¦

The Ā£15 billion Vodafone-Three merger will let them compete with EE and O2 (the existing big players in the UK). Lawyers helped secure approval from the CMA (the competition regulator) by having the merging companies agree to invest in 5G, freeze prices, and support smaller operators. This decision shows the CMAā€™s more flexible approach to telecom mergers, focusing on consumer benefits over strict competition rules.

EDITORā€™S RAMBLE šŸ—£

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P.S. I made a 6-minute video on the technique I used to write applications better and faster (called the Pixel Method).

šŸ“² How lawyers helped land the Vodafone-Three merger

Whatā€™s going on here

In a Ā£15 billion deal, Vodafone and Three are merging to create the UKā€™s biggest mobile phone operator. And after a long consultation period, the CMA has finally approved the deal.

Why are Vodafone and Three merging?

In short, both companies were too small to compete in the UK market, which is dominated by EE (owned by BT) and O2 (owned by Virgin Media).

The Vodafone-Three merger will make them a similar size to the other two ā€” well, bigger actually.

Is the deal done yet?

It was first announced last Summer (we covered it at the time).

But, despite the approval from the CMA, itā€™s not done yet. Itā€™s set to complete in the first half of 2025.

What did the CMA say about it?

The Competition and Markets Authority (CMA) is the UKā€™s competition authority. Their role is to ensure consumers are protected from a small number of dominant companies hiking prices up and limiting choice.

Initially, the CMA was worried that this merger could lead to a ā€œsubstantial lessening of competitionā€ in the UK mobile market.

But the CMA approved the deal after Vodafone and Three agreed to some conditions:

  • šŸ“¶ Investment in 5G: They have to invest Ā£11 billion to build a joint 5G network, improving coverage, download speeds, and reliability across the UK.

  • šŸ§Š Price freeze: They have to cap prices on some mobile tariffs and data plans for three years to prevent price hikes for their 27 million customers.

  • šŸ“± Work with smaller operators: Some smaller mobile operators (like Giffgaff and Sky Mobile) use Vodafoneā€™s and Threeā€™s networks. After the merger, they have to give fair terms to these smaller operators, so they can still compete effectively. This way, thereā€™s more choice in the market for consumers.

What role did law firms play in this deal?

This is a complex deal ā€” not only because of its massive (Ā£15 billion!) scale but because of the regulatory hurdles involved and the integration of the companies afterwards.

šŸ¤ The transaction

Lawyers played a crucial role in managing the overall merger and acquisition (M&A) process:

  • Structuring the joint venture: Vodafone were advised by Slaughter and May, while Linklaters advised CK Hutchison and Three UK Group on the dealā€™s structure. This involved setting up the joint venture with Vodafone holding a 51% stake and CK Hutchison holding 49%.

  • Due diligence: Lawyers conducted thorough due diligence to identify any risks associated with the other company, including financial liabilities, regulatory issues, and any litigation against them. They needed to make sure there were no hidden problems that could derail the transaction.

  • Drafting the documents: Lawyers prepared key documents, like the Shareholdersā€™ Agreement, the Joint Venture Agreement, and the Merger Agreement. These outline each partyā€™s roles, responsibilities, and rights post-merger. They also include exit strategies for the party (like Put and Call options).

šŸ¤” Whatā€™s a Put and Call Option? A Put and Call Option is a legal agreement that gives one party (in this case, Vodafone) the right to buy the remaining 49% stake in the joint venture (the ā€˜call optionā€™) and gives the other party (CK Hutchison) the right to sell that stake (the ā€˜put optionā€™). These options can be exercised after three years, letting both parties adjust their ownership to align with their intentions at that time.

šŸ“š Approval from the CMA

Securing regulatory clearance from the CMA was one of the most challenging parts of the deal. Lawyers were involved in addressing the competition concerns to get the green light:

  • Developing remedies to address concerns: The lawyers worked with economic consultants like Frontier Economics to come up with solutions to the CMAā€™s main concerns (like the investment in 5G and the price caps).

  • Presenting to the CMA: Lawyers prepared written and verbal arguments to the CMA, outlining why the merger would benefit consumers and competition.

  • Managing engagement with regulators: Lawyers liaised closely with the CMA and Ofcom (the UKā€™s telecoms regulator) to address their questions. They also prepared for potential objections from competitors.

Other firms, like Freshfields and A&O Shearman, also played a role.

Freshfields advised CK Hutchison on competition matters, while A&O Shearman supported BTā€™s interests in relation to the merger.

Weil advised Virgin Media O2, to ensure their views were also put forward to the regulator.

šŸ¢ Post-transaction

Once the merger is completed (in 2025), lawyers will continue to play an essential role in helping the companies run smoothly:

  • Business integration: Lawyers will handle employment issues, review supplier contracts, and oversee IT system integration. This includes managing redundancies, renegotiating or ending supplier agreements, and ensuring data privacy and cybersecurity compliance for a smooth transition.

  • Customer and commercial considerations: Lawyers will update customer agreements to reflect new services, pricing, and terms, ensuring clear communication and compliance with consumer laws. Theyā€™ll also manage agreements for smaller network operators (like Giffgaff) to ensure fair access and market competition ā€” as promised to the CMA.

  • Governance and corporate matters: Lawyers will set up the joint ventureā€™s governance structure, including board rules, decision-making, and mechanisms for dispute resolution between Vodafone and CK Hutchison.

How does this decision compare to other mergers?

The CMA used to take a stricter approach to telecom mergers, often requiring companies to sell parts of their business to maintain competition, especially in mergers that reduced the number of major operators from four to three.

In the Vodafone-Three case, however, the CMA accepted behavioural remedies instead ā€” like promises to invest in 5G ā€” rather than forcing a sale. This shows the CMA can be flexible, recognising that consumers may benefit more from three strong operators than four weaker ones.

This shift aligns with recent approvals, such as Googleā€™s Ā£2 billion investment in AI startup Anthropic, which went ahead without a full CMA investigation.

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